Beer Industry Trends To Watch Out For This 2020

The 2019 Brewer Convention did not fail to give the exclusives on the beer industry. In fact, it also tackled unique topics such as the ergonomics in brewing and the chemistry behind this field. However, one lecture that stood out was about the beer industry trends you to watch out for this 2020. Let’s take a look at these trends one by one. 

Alternative Beer Beverages


Breweries that only focus on brewing beer are a thing of the past. Now, customers fill their taps with the latest delicious beers alongside craft coffee beans, bubbly hard seltzers, and fruity kombucha flavors. These are a few low-calorie or non-alcoholic drinks that are considered winners for health-conscious drinkers.

Emergence Of CBD Beers
Legal cannabis is becoming a trend across America, and something interesting that comes with it is CBD beers. Basically, CBD beers are made using non-psychotropic components sourced from cannabis plants. Several experts revealed that you should treat this as supplements, such as vitamins, because of its medicinal front. Keep in mind, however, that you won’t get high with this drink.

Brewing Through AI
Technology is playing a significant role in our lives today. It is becoming more accessible, more efficient, and more sophisticated. Because of technology’s dynamic nature, beer companies are starting to incorporate the services of AIs into their production process.

However, do take note that this does not mean that these computers are involved from the start to finish of the brewing process — they are not. Human brewmasters still take control. Mainly, the AI’s responsibility is to evaluate the ingredients and recipes and use these findings to create better beers.

Creation Of Experiential Taprooms


Taprooms are starting to evolve nowadays. Nobody walks into a beer place awestruck by the monochromatic menu boards or its relaxing ambiance. In fact, more and more taprooms are transitioning their spaces into something more interactive and full of knick-knacks and architectural pieces. Some places have transformed their quiet pubs into an accented room with countless video screens and open taps.

These are just some of the trends to watch out for in the beer industry this 2020. It must be exciting, especially if you are a beer enthusiast or your business involves beer. Consumer preference is also continually changing, so who knows, maybe we’ll see more emerging trends later this year!

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